
Global Festivals
Palm Tree Crew
Drawing inspiration from Kygo’s tropical lifestyle, he built a brand (Palm Tree Crew) and global music festival organization (Palm Tree Music Festivals) to bring this way of life to the world. With festivals throughout the year in ideal locations, PTMF delivers a curated experience of tropical, carefree luxury in epic proportions. Palm Tree Crew taps into this with clothing and collaborations that allow any fan to memorialize their experience year round. We view each festival as its own world, crafting event specific campaign content and apparel, but always incorporating the overarching palm tree theme. We work with partners to create limited release merchandise for each exotic locale, tying in the PTC look and feel but incorporating the unique cultural elements of the festival’s location. From a Halloween night show at the base of the pyramids in Egypt to the snowy mountains of Aspen to the balmy beaches and super yachts of St. Barths, celebs are constantly spotted in PTC merch and fans covet the exclusive diamond palm tree necklace that symbolizes you are a member of the crew.















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